Sales difficulties for MT players in 2022

In 2022, MT players face unprecedented sales difficulties. Due to the continued impact of the epidemic, fans were unable to watch the game in person, resulting in a sharp decline in jersey sales. At the same time, TV broadcasts are also restricted, and the promotion platforms of team sponsors have been compressed, making it impossible to effectively promote the image of the players.

With the popularity of social media, fans have focused their attention on MT players, making it more difficult to build players 'personal brands. Fans pay more attention to players 'social media performance than actual game performance. This is a huge challenge for some players who are not good at social media operations.

The chaos caused by player transfers has also led to sales difficulties. Fans are used to supporting the players they like, not the team. When players move frequently, fans face the problem of re-selecting support recipients, which affects sales of player-related products.

Shaping the image of players has also become a key issue. In the past, players 'image was mainly established through game performance, but now players' image building requires more diversified methods. Teams and players need to use media resources more proactively and launch more personal image videos, interviews and activities to attract the attention of fans.