Portuguese football icon Cristiano Ronaldo is once again proving his dominance in the world of social media, with his newly launched YouTube channel 'UR - Cristiano' breaking records within just one day of its release. The superstar athlete, already renowned for his massive following on various platforms, has now expanded his reach by stepping into the realm of YouTube. Despite the majority of his videos being concise at around one minute each, Ronaldo's channel quickly amassed over 1 million subscribers in less time than a typical football match. This begs the question, just how lucrative could this new endeavor be for the legendary footballer?
Ronaldo has already put up 12 videos on his YouTube channel, in less than two days. However, while the optimal YouTube video length is around 10 minutes, Ronaldo's staggering influence has ensured that even the small videos get millions of views. Ronaldo has already hit in excess of 20 million views on three separate videos.
According to a research by Thinkific, YouTube channels can make close to USD 6 per 1,000 views, taking the amount to a range between USD 1,200 to USD 6,000 per one million views.
At the time of writing, Ronaldo has crossed 100 million views on YouTube. Along with his star attraction, ad revenue and signed sponsorships as a result of the recent YouTube success, Ronaldo could have already earned well in excess of a few hundred million USD.
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The Portuguese forward currently sits on over 30 million YouTube subscribers, featuring videos with his son Cristiano Jr and partner Georgina Rodriguez, on topics such as ranking his Euro goals, freekick challenges or 'This or That' games.
On the field, Ronaldo scored 44 goals in the 2023-24 season for Saudi Pro League club Al Nassr. Despite a poor Euro 2024 - where he failed to score a single goal - Ronaldo has started off the 2024-25 season with three goals in three games.